Q. WHAT DOES YOUR COMPANY DO?
A. We manufacture 100% alcohol-free liquid herbs and complex herbal formulas for private label and bulk manufacturing, as well as our own Cedar Bear Liquid Herbs brand. We also manufacture a first ever 100% alcohol-free glycerite of mono-element triiodide of nascent iodine made with a proprietary process we developed.
Q. WHAT WOULD YOU SAY MAKES YOUR PRODUCTS UNIQUE?
A. Taste and effectiveness. We use a proprietary process that the founder, L. Carl Robinson, developed some years ago that uses no alcohol and produces liquid herbs that are very concentrated, shelf stable, and taste very good. Most liquid herbal products are processed with alcohol, which makes many of the constituents in the herb inert and negatively affects taste. Our products do not need preservatives when dose used at full concentration.
Q. WHAT WAS THE MOST SIGNIFICANT EVENT THAT HAS AFFECTED YOUR COMPANY OVER THE LAST COUPLE OF YEARS?
A. The crisis' with Japan's Fukushima nuclear reactors and the subsequent increase in concern over radiation has caused a great deal of focus on our unique mono-element triiodide of nascent iodine product, XODINE, as well as our herbal products that help protect and strengthen health and immunity. Two years ago we increased our manufacturing capacity to meet increasing demand for our iodine product by making major generational enhancements to our proprietary Pureodine™ process – the technology used for making our nascent iodine products.
Q. WHAT DISTINGUISHES YOUR PRODUCT FROM THE COMPETITION?
A. Our proprietary TincTract® process (TINCture exTRACTion) creates a truly concentrated, naturally shelf stable, and great tasting end product that is totally alcohol-free throughout the manufacturing process. We are constantly working to produce the finest liquid herbal products possible. They blend well with other ingredients for many types of uses in the food, beverage, topical use and skin care industries, as well as for the other types health supplements in the dietary supplements industry.
Q. WITH CEDAR BEAR BEING FULLY KOSHER CERTIFIED, WHAT BENEFIT IS THIS FOR YOUR FDA cGMP STANDARDS?
Getting Kosher certified actually verified and validated our then in-house GMP standard and that we were indeed genuinely Kosher compliant from the moment we implemented this standard back in 2000. It also validates beyond a doubt that we take all aspects of quality control and assurance seriously, remembering that there was no FDA cGMP policy regarding the dietary supplements industry back in 2000. We also manufacture OU approved Passover supervised/certified products – a first ever for a liquid herbal products company. Surprisingly, over 70% of the individuals who seek out and purchase Kosher certified products are not part of or have affiliation with the cultural context that Kosher originated from. They simply want a quality standard that has stood the test of time and holds up to modern scientific food safety considerations. Being Kosher certified actually verifies through an independent 3rd party review that our documentation, ingredients and operations standards for cleanliness, safety and uniformity are indeed real, and not just hype or puff. A reputable and fully recognized Kashrus standard, as we operate under, includes numerous aspects also embodied in the now current FDA cGMP standards, with the additional advantage that a Kosher standard is the most time-honored and scientific proven health and safety standard originating from a cultural context. Our Kosher certification process was substantially aided by our already existing in development HACCP documentation in the then absence of FDA oversight of the dietary supplements industry. In our case, Kosher certification had the added advantage of also validating for us that we had already largely been doing it correctly upon FDA initiating cGMP inspections in 2007. Further, our Scrill K Kosher certification is recognized by the biggest of kosher certifying agencies – OU, OK, Star K, KOF-K, KSA and many other certifying agencies. Cedar bear Naturales™ also manufactures Orthodox Union (OU) approved Passover supervised/certified products. Research of consumer buying patterns has shown that Kosher certified products are some of the most sought for class of products out there. In fact, it has been established that over 70% of all Kosher certified related sales is by individuals who are not part of the Hebrew community or its culture. These individuals see products that are Kosher certified as being of a higher quality standard than those that are not, and their satisfaction with these products, verified by their purchasing patterns, validates this premise.
Q. CEDAR BEAR STATES THAT ITS PRODUCTS ARE BASED ON A STANDARD 'WHOLE' HERB POLY-CONSTITUENT APPROACH, NOT AN ISOLATE OR FRACTIONATE MONO-CONSTITUENT PHYTO-PHARMACEUTICAL DRIVEN 'STANDARDIZED' APPROACH. WHAT'S THE DIFFERENCE, AND IS ONE BETTER THAN THE OTHER?
The differences is best described with the following analogy. Standardized poly-constituent is like a whole carrot that's been juiced. It has all the carrot's nutritional and constituent properties present in their natural ratio-intact state and synergy, only the fibrous part of the carrot is missing. Mono-constituent phyto-pharmaceutical "Standardized" is like that same whole carrot having only the vitamin A super concentrated while all the other nutritional and constituent properties are dramatically reduced or altogether discarded along with the fiber, leaving only the isolate/fractionate mono-constituent based vitamin A part present in the finished product… sort of like a faucet only in a kitchen but with no sink, countertop, drains or plumbing for it to work with. From a pure health building perspective, we believe the standardized 'whole' poly-constituent approach is the most health restoring and supplemental approach for improving and sustaining health and well-being. In other words, Cedar Bear Naturales™ 'standardized' is poly-constituent based, while the "Standardized" of the isolate/fractionate phyto-pharmaceutical driven approach is mono-constituent based.The difference between standardized poly-constituent and mono-constituent "Standardized" is simple but substantial in its ramifications. A poly-constituent approach seeks to obtain and sustain the naturally occurring synergy, interrelated ratios and biological viability of the broad base of primary, secondary and tertiary constituents and compounds that are intrinsic to a 'whole' unprocessed herb, whereas the mono-constituent approach seeks to isolate, fractionate and concentrate a singular 'active' constituent from an herb without consideration for the myriad of other secondary and tertiary constituents and compounds the 'Standardized' constituent was originally a part of. In the simplest of terms, the poly-constituent approach is more supplemental, nutritive, tonifying, building, regenerating, revivifying, etc., whereas the mono-constituent approach, is more drug-like and better suited for prescribing by a qualified clinically trained and pharma-experienced individual. As for one being better than the other, Cedar Bear Naturales™ is of the opinion that 'whole' poly-constituent based herbal products are best suited for general distribution and sales to the public and most closely meet the intent of the 1994 D.S.H.E.A. standard, whereas the mono-constituent phyto-pharmaceutically driven 'Standardized' potency based products are best suited for restricted distribution and sales through qualified clinically trained practitioners, especially where known highly active constituents in a fractionate/isolate state are used that can actually trigger or exacerbate auto-immune problems. The bad media, negative press and public scares concerning certain herbs since the late 1980′s, and especially since 1994, has been caused by the misuse, mislabeling, over-reaching and misplaced confidence in the phytopharmaceutical driven isolate/fractionate mono-constituent based 'Standardized' potency category of products, not the whole herb poly-constituent based herbal products like Cedar Bear Naturales® produces . Ephedra is a good example of this observation. Of 1,400 or so cases cited by FDA concerning Ephedra adverse events, only one case cited a whole ephedra product (as a simple steeped tea) as being a "possible" contributor to the event recorded – and then, only as a 'possible' contributor, meaning the evidence was lacking to affirmatively substantiate that a whole herb based product of ephedra was ever a problem at any time in the adverse event reporting process. It was the phytopharmaceutical driven 'Standardized' drug-like ephedrine products that caused the ban, not the 'whole' herb based products. And yes! There is a substantial difference between the two, one FDA chose ignore and continues to ignore.
THE INGREDIENTS FOR SUCCESS
L Carl Robinson, President & CEO of Cedar Bear Naturales, a global provider of liquid herbal supplements, talks to 'Ingredients Insight' about the company's unique product portfolio aimed at the food, beverage, topical use, skincare, and health supplements industries.
Most liquid herbal products are processed with alcohol, whereas Cedar Bear Naturales products do not require preservatives when used at full concentration.
COULD YOU SUPPLY OUR READERS WITH SOME BACKGROUND INFORMATION ABOUT YOUR COMPANY?
L Carl Robinson: Cedar Bear Naturales manufactures alcohol-free liquid herbs and complex herbal formulas for private label and bulk manufacturing, as well as our own Cedar Bear Liquid Herbs brand. We also manufacture a mono-element glycerite of nascent iodine made with a proprietary process we developed.
WHAT WOULD YOU SAY MAKES CEDAR BEAR NATURALES PRODUCTS UNIQUE?
Taste and effectiveness. We use a proprietary process that I developed some years ago that uses no alcohol, and produces herbs that are very concentrated, shelf stable and taste very good. Most liquid herbal products are processed with alcohol, which makes many of the constituents in the herb inert and negatively affects taste. Our products are truly natural and do not need preservatives when used at full concentration.
"OUR PRODUCTS ARE TRULY NATURAL AND DO NOT NEED PRESERVATIVES WHEN USED AT FULL CONCENTRATION"
WHAT IS THE MOST SIGNIFICANT EVENT THAT HAS AFFECTED YOUR COMPANY OVER THE LAST COUPLE OF YEARS?
The crisis surrounding Japan's Fukishima nuclear reactors and the subsequent increase in concern over radiation has resulted in a great deal of attention being focused on our unique nascent iodine product, XODINE, as well as our herbal products that help protect and strengthen health and immunity. We are now in the process of expanding our manufacturing capacity to meet increasing demand.
WHAT DO YOU ANTICIPATE TO BE YOUR GREATEST CHALLENGE IN THE YEAR AHEAD?
Growth. We've spent the last decade perfecting our manufacturing processes, and now we are increasing the levels of our brand line and private label manufacturing to meet growing demand for our unique products.
WHAT DISTINGUISHES YOU FROM THE COMPETITION?
Our trademark TincTract process (tincture extraction) creates a truly concentrated, naturally shelf-stable and great-tasting end-product that is totally alcohol-free throughout the manufacturing process. We are constantly working to produce the finest liquid herbal products possible. They blend well with other ingredients for many types of uses in the food, beverage, topical use and skincare industries, as well as for the health supplements industry.
WHAT ARE YOUR TRADE SHOW PLANS?
We were so inundated by sales that we were unable to personally be at the SupplySide West conference in Las Vegas this year. We look forward to meeting valued customers, past present and future, very soon to answer any questions related to either retail brand products or private label manufacturing needs.